Innovating Sports Entertainment in the Heart of the Middle East
From enhancing fan engagement to supporting sustainable practices and embracing cutting-edge technology, we are dedicated to innovating the sports entertainment ecosystem.
Our mission is to enrich lives, connect communities and set new standards of excellence in the industry as we contribute to sports entertainment in the Middle East reaching new heights.
Explore Passion and Performance Across Diverse Sporting Disciplines with APSM:
Sailing
Embark on the serene beauty of sailing with APSM, where we celebrate the art of exploring the open seas. We bring the thrill and elegance of sailing to enthusiasts worldwide.
Pickleball
Experience the explosive growth of pickleball, the fastest-growing sport globally. Combining elements of tennis and ping pong, pickleball offers fast-paced action and competitive fun for players of all ages and skill levels.
Rugby
Celebrate power and camaraderie through rugby, a sport renowned for its strategic intensity on the field. Through our events and media coverage, we showcase the excitement and passion that define this spectacle of a sport.
Motorsport
Experience the adrenaline-fueled world of motorsport, where speed meets precision on the track. We celebrate the exhilaration and innovation that define motorsport today, showcasing skill, strategy and excitement.
Cycling
Ride alongside us in the exhilarating world of cycling, the sport celebrated for its endurance challenges and scenic appeal. From competitive races to leisurely tours, we highlight the thrill and athleticism of cycling.
Our Values
Guided by our core principles of innovation and inclusivity, APSM are committed to pushing boundaries through the use of pioneering technology and far-reaching engagement in sports and entertainment across the Middle East and beyond.
Innovation
Cutting-Edge Technology
We are committed to harnessing the power of the latest technological advancements to enhance the sports and media experience.
Creative Solution
We develop creative strategies and solutions that not only engage our audience and stakeholders, but also push the boundaries of what is possible in sports entertainment.
Community
Inclusivity
Our commitment to inclusivity helps us create a diverse and welcoming environment where everyone can thrive and enjoy the world of sports entertainment.
Connectivity
We believe in fostering a sense of unity and belonging through our sports and media initiatives. By engaging with local communities and creating platforms for interaction, we aim to bring people together and create a vibrant, connected sports entertainment ecosystem.
Our Services
Discover APSM's diverse services transforming sports and media management. From event planning and broadcasting to strategic consulting and brand partnerships, we redefine excellence in the industry.
Events Management
From organising tournaments at scale to intimate team gatherings, our events management team ensures every detail is meticulously planned and executed. Whether it's coordinating logistics, managing venue operations or creating engaging fan experiences, we deliver seamless events that leave a lasting impact.
Broadcasting & Media
Through state-of-the-art broadcasting technologies and creative media production, we bring sports events to life on multiple platforms. From live streaming and television broadcasts to digital content creation and storytelling, APSM enhances viewer engagement and amplifies the reach and impact of sports experiences.
Sponsorship
We specialise in forging strategic partnerships that elevate brands and events in the sports industry. By identifying synergies between sponsors and events, we secure meaningful sponsorships that enhance visibility, drive revenue and create valuable experiences for sponsors, organisers and audiences alike.
Strategic Planning
At APSM, strategic planning is at the core of our approach to sports and media management. We collaborate closely with stakeholders to develop comprehensive strategies that align with organisational goals and market dynamics. Our expertise spans market analysis, audience segmentation and long-term planning to drive sustainable growth and innovation.
Marketing & Branding
Our marketing and branding initiatives are designed to resonate with diverse audiences and elevate the profile of sports events and organisations. From developing compelling brand identities to executing integrated marketing campaigns across digital and traditional channels, APSM enhances brand recognition, engagement and loyalty.
Regional Consultancy
As trusted advisors in the Middle East sports and media sector, we provide expert consultancy services tailored to the unique opportunities and challenges of the region. Our consultancy services include market entry strategies, regulatory compliance, partnership development and industry insights to empower clients to navigate and succeed in this dynamic market.
What services does APSM offer?
APSM provides a comprehensive range of services including events management, broadcasting & media, strategic planning, sponsorship, marketing & branding and regional consultancy. Our expertise ensures seamless execution and innovative solutions across the sports and media industry.
How can I get involved in APSM events?
There are various ways to get involved with APSM events, whether as a participant, sponsor, volunteer, or partner. Please complete the Contact Form section on the website and we will get in touch with more details on how you can join our journey.
What types of sports does APSM specialise in?
APSM specialises in a wide range of sports including sailing, pickleball, rugby, motorsport, cycling and more. We are dedicated to promoting and managing these disciplines with a focus on delivering exceptional experiences for athletes and fans alike.
How does APSM ensure inclusivity in its events and services?
APSM is dedicated to promoting inclusivity across all our events and services. We ensure equal opportunities for all athletes and participants, provide accessible venues and resources, as well as actively work to represent diverse communities within the sports industry. Our commitment to inclusivity helps create a welcoming and supportive environment for everyone involved.
What makes APSM different from other sports management companies?
APSM stands out due to our deep commitment to innovation, inclusivity and community engagement. We leverage cutting-edge technology, involve local talent and create strategic partnerships to deliver unparalleled sports and media experiences.
How can my brand partner with APSM for sponsorship opportunities?
To explore sponsorship opportunities with APSM, please contact our team directly. We work closely with brands to create meaningful and impactful partnerships that align with our events and values.
Where can I find the latest news and updates about APSM events?
Stay updated with the latest news and events by visiting and following our social media pages, where we provide real-time updates and behind-the-scenes content.
Whether you're looking for consultation or wanting to learn more about our services, don't hesitate to reach out.
Unleashing Potential
& Delivering Excellence
Follow Us
United Arab Emirates
Office 1011-21
The Offices at IBN Battuta Gate
Jebel Ali, Dubai
United Kingdom
24-28 Brockenhurst Road
Ascot, Berkshire
England, SL5 9DL
Registered in England and Wales under the Companies Act 2006 with company number 09503080.